BUILDING COMPETITIVE STRATEGY AND ALIGNING STRATEGY WITH THE EXECUTION

Author: Pankaj Kumar

Category: General Management

Abstract:

I__ampersandsign#39;d like to begin with a story of a company that many of you are probably familiar with, Apple Computer. Apple was a pioneer in the personal computer market entering in the late 1970s.

Apple was a small player in the personal computer market commanding only about a 3% market share, but a few years ahead it posted significant losses, and then Apple made a very interesting strategic innovation as a consumer-electronics company. And, they introduced a product that many of you are probably familiar with. They__ampersandsign#39;ve grown now to one of the most admired companies in the world.

So what happened hither? What was the change in strategy in the foreground that led to a company that was about to fail?

It__ampersandsign#39;s these types of questions that we__ampersandsign#39;d like to explore in this article.