<?xml version="1.0" encoding="UTF-8"?>
<!DOCTYPE article PUBLIC "-//NLM//DTD JATS (Z39.96) Journal Publishing DTD v1.2d1 20170631//EN" "JATS-journalpublishing1.dtd">
<ArticleSet>
  <Article>
    <Journal>
      <PublisherName>aimsjournal</PublisherName>
      <JournalTitle>Allana Management Journal of Research, Pune</JournalTitle>
      <PISSN>? ?2581-3137 (</PISSN>
      <EISSN>) 2231 - 0290 (Print)</EISSN>
      <Volume-Issue>Volume 7, Issue 1</Volume-Issue>
      <PartNumber/>
      <IssueTopic>Multidisciplinary</IssueTopic>
      <IssueLanguage>English</IssueLanguage>
      <Season>January 2017 - June 2017</Season>
      <SpecialIssue>N</SpecialIssue>
      <SupplementaryIssue>N</SupplementaryIssue>
      <IssueOA>Y</IssueOA>
      <PubDate>
        <Year>2017</Year>
        <Month>06</Month>
        <Day>30</Day>
      </PubDate>
      <ArticleType>Marketing Management</ArticleType>
      <ArticleTitle>A STUDY OF CUSTOMER LOYALTY AND ITS IMPACT ON PURCHASE INTENTION IN ONLINE SHOPPING</ArticleTitle>
      <SubTitle/>
      <ArticleLanguage>English</ArticleLanguage>
      <ArticleOA>Y</ArticleOA>
      <FirstPage>19</FirstPage>
      <LastPage>24</LastPage>
      <AuthorList>
        <Author>
          <FirstName>Mr. Vijay Ganpat</FirstName>
          <LastName>Dhamore</LastName>
          <AuthorLanguage>English</AuthorLanguage>
          <Affiliation/>
          <CorrespondingAuthor>N</CorrespondingAuthor>
          <ORCID/>
        </Author>
      </AuthorList>
      <DOI/>
      <Abstract>Shared co-creation discusses to the process of using social media as a vehicle to carry out customer co-creation engagements. By allowing many customers to contribute to a specific co-creation initiative, social media makes co-creation platforms more competent.

THE PURPOSE OF THIS PAPER IS TO EXAMINE

First if the usability and evidence quality, visual appeal and image, interactivity, and web innovativeness, as perceived website quality dimensions, were related to value equity; second, whether value parity was related to assurance and repurchase loyalty to social co-creation; and third, the regulating effects of visual gratitude and fashion opinion leadership.

DESIGN/METHODOLOGY/APPROACH

A theoretical model has been proposed and subjected to empirical verification with the use of a survey. The theoretical foundation was proposed by researcher based on earlier models developed by Herbst et al..(2012), Vivek et al. (2012), Fraering et al. (201 3), SPSS was employed to test the proposed model and research hypotheses. This study examines the effect of key demographics (namely age, gender, income, and racial group) on the association between perceived risk and purchase intention of consumers to buy these products.

FINDINGS

Analysis of questionnaire responses of 203 customers of MBA students who purchased books online indicated that satisfaction, cognition and loyalty are positively related.

ORIGINALITY/VALUE

This proposed model may provide useful insights for book e-retailers to use in order to differentiate their e-strategies and develop successful social co-creation websites. Furthermore, the proposed strategies will enable book e-retailers to fulfil customers__ampersandsign#39; increasing demand for more cooperative and online social shopping skills that utilize the customer__ampersandsign#39;s own creativity.

KEYWORDS

Social media, Loyalty, Commitment, Web site quality, e-retailer.</Abstract>
      <AbstractLanguage>English</AbstractLanguage>
      <Keywords/>
      <URLs>
        <Abstract>https://aimsjournal.org/ubijournal-v1copy/journals/abstract.php?article_id=13199&title=A STUDY OF CUSTOMER LOYALTY AND ITS IMPACT ON PURCHASE INTENTION IN ONLINE SHOPPING</Abstract>
      </URLs>
      <References>
        <ReferencesarticleTitle>References</ReferencesarticleTitle>
        <ReferencesfirstPage>16</ReferencesfirstPage>
        <ReferenceslastPage>19</ReferenceslastPage>
        <References/>
      </References>
    </Journal>
  </Article>
</ArticleSet>