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      <JournalTitle>Allana Management Journal of Research, Pune</JournalTitle>
      <PISSN>? ?2581-3137 (</PISSN>
      <EISSN>) 2231 - 0290 (Print)</EISSN>
      <Volume-Issue>Volume 9, Issue 2 </Volume-Issue>
      <Season>July 2019 - December 2019</Season>
      <ArticleType>Marketing Management</ArticleType>
      <ArticleTitle>Importance of corporate social responsibility in employer branding</ArticleTitle>
          <FirstName>Dr. Deepali</FirstName>
      <Abstract>The mission and culture of an organization create the public__ampersandsign#39;s ethical perception of a brand and its reputation. The adage that actions speak louder than words plays out on a daily basis for brands in a market. Talented employees are looking for more than a good pay packet - they want meaning from their work. To exert a pull on today__ampersandsign#39;s talent, business success is no longer enough. Organization now needs to focus on ethics and spotlight your Corporate Social Responsibility. Reputation is continuously recognized as one of the foundations on which to build organizational success. Developing CSR projects helps an organization build a better reputation among internal and external stakeholders and through attracting talent, motivating employees, recruiting employees and retaining employees CSR can help build employer brands.&#13;
The objectives of the research study are to know conducted health, social and environmental CSR practices in various organizations. Researcher has collected 115 responses through online survey. Researcher has used of Cranach alpha tool for data analysis. Researcher found almost all the companies do social, environmental and health CSR activities by own CSR Projects instead of direct support to NGO__ampersandsign#39;s.</Abstract>
      <Keywords>CSR, Employer branding, Health, Social, and Environment practices etc.</Keywords>
        <Abstract>https://aimsjournal.org/ubijournal-v1copy/journals/abstract.php?article_id=6558&amp;title=Importance of corporate social responsibility in employer branding</Abstract>
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