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<!DOCTYPE article PUBLIC "-//NLM//DTD JATS (Z39.96) Journal Publishing DTD v1.2d1 20170631//EN" "JATS-journalpublishing1.dtd">
      <JournalTitle>Allana Management Journal of Research, Pune</JournalTitle>
      <PISSN>? ?2581-3137 (</PISSN>
      <EISSN>) 2231 - 0290 (Print)</EISSN>
      <Volume-Issue>Volume 9, Issue 1</Volume-Issue>
      <Season>January 2019 - June 2019</Season>
      <ArticleType>Marketing Management</ArticleType>
      <ArticleTitle>Emerging Business Strategies of Some selected small and medium scale pharmaceutical companies</ArticleTitle>
      <Abstract>The Study on Emerging Business strategies of some selected small and medium scale pharmaceutical companies in a connected world has been taken because of the relevance to the present scenario. The recent change in the emerging Business strategies is work by small medium scale pharmaceutical companies. This study focuses on the process small and medium scale pharmaceutical companies and outcomes of some pharmaceutical SME__ampersandsign#39;s, Pune and Marathawada region in post patent regime the development and management of distribution system is highly costly. The studies analyze the process and outcome of some selected pharmaceutical SME__ampersandsign#39;s article will present the changing marketing business strategies of pharmaceutical companies shifting from cute to chromic therapy base. This study follows descriptive research design. The study also focuses on the promotional tool aimed at physicians and chemist by pharmaceutical firms engaged in marketing of prescription drugs. The research paper will give an insight about the supply chain management process and will highlight customer perception on the base of which pharmaceutical SME__ampersandsign#39;s are framing different marketing strategies. The study finally recommends a set of measures by which a set of prescription behavior can be influenced and ethical prescription behavior can be promoted.</Abstract>
      <Keywords>pharmaceutical marketing, patent regime, generic medicine</Keywords>
        <Abstract>https://aimsjournal.org/ubijournal-v1copy/journals/abstract.php?article_id=6305&amp;title=Emerging Business Strategies of Some selected small and medium scale pharmaceutical companies</Abstract>
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