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<!DOCTYPE article PUBLIC "-//NLM//DTD JATS (Z39.96) Journal Publishing DTD v1.2d1 20170631//EN" "JATS-journalpublishing1.dtd">
      <JournalTitle>Allana Management Journal of Research, Pune</JournalTitle>
      <PISSN>? ?2581-3137 (</PISSN>
      <EISSN>) 2231 - 0290 (Print)</EISSN>
      <Volume-Issue>Volume 8, Issue 2 </Volume-Issue>
      <Season>July 2018 - December 2018</Season>
      <ArticleType>Marketing Management</ArticleType>
      <ArticleTitle>Drivers of satisfaction in mobile industry and its impact on customer loyalty</ArticleTitle>
          <FirstName>Dr.Vijay Ganpat</FirstName>
      <Abstract>Brand inclination is the selective claim for a company__ampersandsign#39;s product rather than a product; the grade to which consumers prefer one brand above another. Brand preference can be achieved by creating the positive brand copy in customer__ampersandsign#39;s awareness. The main contribution of this paper is that it exclusively identifies an approach to understanding the nourishing and susceptibility effects of Product reforms, Perceived value and Service Satisfaction on customer loyalty improvement. Understanding this tactic should lead to operative customer loyalty supervision. Satisfaction was comprised of three basic components, a response pertaining to a particular focus determined at a particular time. This study is based on a primary data based having 145 respondents. Study focuses on the impact of purchase experience factors of respondents on customer loyalty. It also contributes towards further guidelines to customer loyalty studies. The present paper focuses on the study of brand preference for mobile phones with reference to the management students in Pune city.</Abstract>
      <Keywords>Choice of Mobile, Service Satisfaction, Product reforms, Customer loyalty, Preference of mobile purchase</Keywords>
        <Abstract>https://aimsjournal.org/ubijournal-v1copy/journals/abstract.php?article_id=6164&amp;title=Drivers of satisfaction in mobile industry and its impact on customer loyalty</Abstract>