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  <Article>
    <Journal>
      <PublisherName>aimsjournal</PublisherName>
      <JournalTitle>Allana Management Journal of Research, Pune</JournalTitle>
      <PISSN>? ?2581-3137 (</PISSN>
      <EISSN>) 2231 - 0290 (Print)</EISSN>
      <Volume-Issue>Volume 8, Issue 2 </Volume-Issue>
      <PartNumber/>
      <IssueTopic>Multidisciplinary</IssueTopic>
      <IssueLanguage>English</IssueLanguage>
      <Season>July 2018 - December 2018</Season>
      <SpecialIssue>N</SpecialIssue>
      <SupplementaryIssue>N</SupplementaryIssue>
      <IssueOA>Y</IssueOA>
      <PubDate>
        <Year>-0001</Year>
        <Month>11</Month>
        <Day>30</Day>
      </PubDate>
      <ArticleType>Information Technology Management</ArticleType>
      <ArticleTitle>Digital Marketing GlobalExtent and ProminentStrategies Observed over the past decade</ArticleTitle>
      <SubTitle/>
      <ArticleLanguage>English</ArticleLanguage>
      <ArticleOA>Y</ArticleOA>
      <FirstPage>1</FirstPage>
      <LastPage>8</LastPage>
      <AuthorList>
        <Author>
          <FirstName>Mr.Pankaj</FirstName>
          <LastName>B.Kulkarni</LastName>
          <AuthorLanguage>English</AuthorLanguage>
          <Affiliation/>
          <CorrespondingAuthor>N</CorrespondingAuthor>
          <ORCID/>
        </Author>
      </AuthorList>
      <DOI/>
      <Abstract>Information technology up gradation and ease of internet Service, broadband services, fast&#13;
searching of data and access of shopping site on high scale .because of these changes companies&#13;
are entering into digital marketing world. Thus communication rules changes, field and&#13;
definition of marketing changes too. With the advanced or new IT technology traditional&#13;
marketing approaches leave sits place to digital day by day. Companies which adapting&#13;
technology can easily communicate with customers interactively while providing product and&#13;
services. In traditional marketing and digital marketing, building well communication and taking&#13;
care of their needs and request. Customer needs and request are crucial in both marketing. A&#13;
company needs to adapt new technologies or new generation technologies otherwise companies&#13;
will out of the competition.&#13;
The biggest advantages of Digital Marketing is ease of reaching towards customer or target&#13;
audiences, measuring customer strength, using social media and search engines.&#13;
In this study tries to explain global presence of digital marketing.</Abstract>
      <AbstractLanguage>English</AbstractLanguage>
      <Keywords>digital marketing, search engine marketing, social marketing, online marketing, pay per click, search engine optimization, SEO</Keywords>
      <URLs>
        <Abstract>https://aimsjournal.org/ubijournal-v1copy/journals/abstract.php?article_id=6163&amp;title=Digital Marketing GlobalExtent and ProminentStrategies Observed over the past decade</Abstract>
      </URLs>
      <References>
        <ReferencesarticleTitle>References</ReferencesarticleTitle>
        <ReferencesfirstPage>16</ReferencesfirstPage>
        <ReferenceslastPage>19</ReferenceslastPage>
        <References/>
      </References>
    </Journal>
  </Article>
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