<?xml version="1.0" encoding="UTF-8"?> <!DOCTYPE article PUBLIC "-//NLM//DTD JATS (Z39.96) Journal Publishing DTD v1.2d1 20170631//EN" "JATS-journalpublishing1.dtd"> <ArticleSet> <Article> <Journal> <PublisherName>aimsjournal</PublisherName> <JournalTitle>Allana Management Journal of Research, Pune</JournalTitle> <PISSN>? ?2581-3137 (</PISSN> <EISSN>) 2231 - 0290 (Print)</EISSN> <Volume-Issue>Volume 8, Issue 2 </Volume-Issue> <PartNumber/> <IssueTopic>Multidisciplinary</IssueTopic> <IssueLanguage>English</IssueLanguage> <Season>July 2018 - December 2018</Season> <SpecialIssue>N</SpecialIssue> <SupplementaryIssue>N</SupplementaryIssue> <IssueOA>Y</IssueOA> <PubDate> <Year>-0001</Year> <Month>11</Month> <Day>30</Day> </PubDate> <ArticleType>Information Technology Management</ArticleType> <ArticleTitle>Digital Marketing GlobalExtent and ProminentStrategies Observed over the past decade</ArticleTitle> <SubTitle/> <ArticleLanguage>English</ArticleLanguage> <ArticleOA>Y</ArticleOA> <FirstPage>1</FirstPage> <LastPage>8</LastPage> <AuthorList> <Author> <FirstName>Mr.Pankaj</FirstName> <LastName>B.Kulkarni</LastName> <AuthorLanguage>English</AuthorLanguage> <Affiliation/> <CorrespondingAuthor>N</CorrespondingAuthor> <ORCID/> </Author> </AuthorList> <DOI/> <Abstract>Information technology up gradation and ease of internet Service, broadband services, fast searching of data and access of shopping site on high scale .because of these changes companies are entering into digital marketing world. Thus communication rules changes, field and definition of marketing changes too. With the advanced or new IT technology traditional marketing approaches leave sits place to digital day by day. Companies which adapting technology can easily communicate with customers interactively while providing product and services. In traditional marketing and digital marketing, building well communication and taking care of their needs and request. Customer needs and request are crucial in both marketing. A company needs to adapt new technologies or new generation technologies otherwise companies will out of the competition. The biggest advantages of Digital Marketing is ease of reaching towards customer or target audiences, measuring customer strength, using social media and search engines. In this study tries to explain global presence of digital marketing.</Abstract> <AbstractLanguage>English</AbstractLanguage> <Keywords>digital marketing, search engine marketing, social marketing, online marketing, pay per click, search engine optimization, SEO</Keywords> <URLs> <Abstract>https://aimsjournal.org/ubijournal-v1copy/journals/abstract.php?article_id=6163&title=Digital Marketing GlobalExtent and ProminentStrategies Observed over the past decade</Abstract> </URLs> <References> <ReferencesarticleTitle>References</ReferencesarticleTitle> <ReferencesfirstPage>16</ReferencesfirstPage> <ReferenceslastPage>19</ReferenceslastPage> <References/> </References> </Journal> </Article> </ArticleSet>