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      <JournalTitle>Allana Management Journal of Research, Pune</JournalTitle>
      <PISSN>? ?2581-3137 (</PISSN>
      <EISSN>) 2231 - 0290 (Print)</EISSN>
      <Volume-Issue>Volume 8, Issue 2 </Volume-Issue>
      <Season>July 2018 - December 2018</Season>
      <ArticleType>Marketing Management</ArticleType>
      <ArticleTitle>Consumer Buying Behaviour in the Changing Global Competitive Landscape for Cars in Pune.</ArticleTitle>
      <Abstract>The automobile industries future is bright in India. Digitization has become a buzz word these days and many industries are already in the race. The consumer is already experiencing digitization in every way of life. It isn__ampersandsign#39;t different for the automobile industry and has joined the digitization era in a big way. Hence, it is vital to know the consumers behaviour for the success of any auto industry. There are many factors that influence people to act in a certain manner. This paper brings out different variables that affects an individual while choosing a brand of car.</Abstract>
      <Keywords>Consumers behaviour, brand, sales and service</Keywords>
        <Abstract>https://aimsjournal.org/ubijournal-v1copy/journals/abstract.php?article_id=6161&amp;title=Consumer Buying Behaviour in the Changing Global Competitive Landscape for Cars in Pune.</Abstract>
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