<?xml version="1.0" encoding="UTF-8"?> <!DOCTYPE article PUBLIC "-//NLM//DTD JATS (Z39.96) Journal Publishing DTD v1.2d1 20170631//EN" "JATS-journalpublishing1.dtd"> <ArticleSet> <Article> <Journal> <PublisherName>aimsjournal</PublisherName> <JournalTitle>Allana Management Journal of Research, Pune</JournalTitle> <PISSN>? ?2581-3137 (</PISSN> <EISSN>) 2231 - 0290 (Print)</EISSN> <Volume-Issue>Volume 8, Issue 1</Volume-Issue> <PartNumber/> <IssueTopic>Multidisciplinary</IssueTopic> <IssueLanguage>English</IssueLanguage> <Season>January 2018- June 2018</Season> <SpecialIssue>N</SpecialIssue> <SupplementaryIssue>N</SupplementaryIssue> <IssueOA>Y</IssueOA> <PubDate> <Year>-0001</Year> <Month>11</Month> <Day>30</Day> </PubDate> <ArticleType>Human Resource Management</ArticleType> <ArticleTitle>CONSUMER BUYING BEHAVIOUR IN THE CHANGING GLOBAL COMPETITIVE LANDSCAPE FOR CARS IN PUNE.</ArticleTitle> <SubTitle/> <ArticleLanguage>English</ArticleLanguage> <ArticleOA>Y</ArticleOA> <FirstPage>1</FirstPage> <LastPage>8</LastPage> <AuthorList> <Author> <FirstName>Simon</FirstName> <LastName>Thomas</LastName> <AuthorLanguage>English</AuthorLanguage> <Affiliation/> <CorrespondingAuthor>N</CorrespondingAuthor> <ORCID/> </Author> </AuthorList> <DOI/> <Abstract>The automobile industries future is bright in India. Digitization has become a buzz word these days and many industries are already in the race. The consumer is already experiencing digitization in every way of life. It isn__ampersandsign#39;t different for the automobile industry and has joined the digitization era in a big way. Hence, it is very important to know the consumers behaviour for the success of any auto industry. There are various factors that influence people to behave in a certain manner. In this paper an attempt is made to study various variables that affects an individual while choosing a brand of car.</Abstract> <AbstractLanguage>English</AbstractLanguage> <Keywords>Consumer behaviour, brand, sales and service.</Keywords> <URLs> <Abstract>https://aimsjournal.org/ubijournal-v1copy/journals/abstract.php?article_id=5679&title=CONSUMER BUYING BEHAVIOUR IN THE CHANGING GLOBAL COMPETITIVE LANDSCAPE FOR CARS IN PUNE.</Abstract> </URLs> <References> <ReferencesarticleTitle>References</ReferencesarticleTitle> <ReferencesfirstPage>16</ReferencesfirstPage> <ReferenceslastPage>19</ReferenceslastPage> <References/> </References> </Journal> </Article> </ArticleSet>