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<!DOCTYPE article PUBLIC "-//NLM//DTD JATS (Z39.96) Journal Publishing DTD v1.2d1 20170631//EN" "JATS-journalpublishing1.dtd">
      <JournalTitle>Allana Management Journal of Research, Pune</JournalTitle>
      <PISSN>? ?2581-3137 (</PISSN>
      <EISSN>) 2231 - 0290 (Print)</EISSN>
      <Volume-Issue>Volume 8, Issue 1</Volume-Issue>
      <Season>January 2018- June 2018</Season>
      <ArticleType>Marketing Management</ArticleType>
      <ArticleTitle>Impact of Customers Demographic Characteristics during buying homes.</ArticleTitle>
          <FirstName>Dr. Rashmi Mahajan</FirstName>
          <FirstName>Dr. Darshan</FirstName>
      <Abstract>Customer decision making is one of the most important areas of customer behaviour. Demography is the study of human population and its distribution such as age, gender, income, education, density, occupation etc. The marketer studies these variables to understand changing needs of consumers. Consumer Behaviour helps us understand the buying tendencies and spending patterns of consumers. There are various factors that play an important role in affecting consumer buying behaviour. Real estate refers to things that are not moveable such as land and improvements permanently attached to the land.The main purpose of this study is to identify what factors have an impact on house purchase decision of customers and examine how these factors influence their decision of buying house in Pune City. The statistical analysis chi-square tests were carried out with all the identified parameters and it was observed that the parameters like Gender, Educational Qualification of the customer has significant relations with house purchase decision on contrary to that other demographic parameters of the customer does not shown significant relationship with purchasing of house in Pune.</Abstract>
      <Keywords>Real estate, demographic parameters, Consumer behaviour</Keywords>
        <Abstract>https://aimsjournal.org/ubijournal-v1copy/journals/abstract.php?article_id=5057&amp;title=Impact of Customers Demographic Characteristics during buying homes.</Abstract>
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