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  <Article>
    <Journal>
      <PublisherName>aimsjournal</PublisherName>
      <JournalTitle>Allana Management Journal of Research, Pune</JournalTitle>
      <PISSN>? ?2581-3137 (</PISSN>
      <EISSN>) 2231 - 0290 (Print)</EISSN>
      <Volume-Issue>Volume 2, Issue 2</Volume-Issue>
      <PartNumber/>
      <IssueTopic>Multidisciplinary</IssueTopic>
      <IssueLanguage>English</IssueLanguage>
      <Season>July 2012 - December, 2012</Season>
      <SpecialIssue>N</SpecialIssue>
      <SupplementaryIssue>N</SupplementaryIssue>
      <IssueOA>Y</IssueOA>
      <PubDate>
        <Year>-0001</Year>
        <Month>11</Month>
        <Day>30</Day>
      </PubDate>
      <ArticleType>Human Resource Management</ArticleType>
      <ArticleTitle>AN EXPLORATIVE STUDY ON POLITICAL MARKETING IN WESTERN ORISSA</ArticleTitle>
      <SubTitle/>
      <ArticleLanguage>English</ArticleLanguage>
      <ArticleOA>Y</ArticleOA>
      <FirstPage>39</FirstPage>
      <LastPage>45</LastPage>
      <AuthorList>
        <Author>
          <FirstName>DR. SRINIBASH</FirstName>
          <LastName>DASH</LastName>
          <AuthorLanguage>English</AuthorLanguage>
          <Affiliation/>
          <CorrespondingAuthor>N</CorrespondingAuthor>
          <ORCID/>
          <FirstName>SRI SISIR RANJAN</FirstName>
          <LastName>DASH</LastName>
          <AuthorLanguage>English</AuthorLanguage>
          <Affiliation/>
          <CorrespondingAuthor>Y</CorrespondingAuthor>
          <ORCID/>
        </Author>
      </AuthorList>
      <DOI/>
      <Abstract>Following the Orissa State Assembly Election in 2009, the Naveen Patnaik led Biju Janata Dal (BJD) came to power for the third consecutive time. During its tenure in the state the BJD led government has done&#13;
tremendous developmental works characterized by many positive trends like industrialization,&#13;
infrastructural development, expansion of education, poverty alleviation, peace and stability etc. But how do the&#13;
ordinary Odia citizens view them? This study makes an humble attempt to explore the perceptions of citizens of&#13;
Western Odisha towards the performance of BJD led government in the state basis various predefined parameters&#13;
and identify the factors influencing the citizens__ampersandsign#39; voting decisions. The study is expected to give a new political&#13;
direction to the present government in the state.</Abstract>
      <AbstractLanguage>English</AbstractLanguage>
      <Keywords>Political Marketing, Factor Analysis, Principal Component Analysis, Varimax Rotation.</Keywords>
      <URLs>
        <Abstract>https://aimsjournal.org/ubijournal-v1copy/journals/abstract.php?article_id=3396&amp;title=AN EXPLORATIVE STUDY ON POLITICAL MARKETING IN WESTERN ORISSA</Abstract>
      </URLs>
      <References>
        <ReferencesarticleTitle>References</ReferencesarticleTitle>
        <ReferencesfirstPage>16</ReferencesfirstPage>
        <ReferenceslastPage>19</ReferenceslastPage>
        <References/>
      </References>
    </Journal>
  </Article>
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