<?xml version="1.0" encoding="UTF-8"?>
<!DOCTYPE article PUBLIC "-//NLM//DTD JATS (Z39.96) Journal Publishing DTD v1.2d1 20170631//EN" "JATS-journalpublishing1.dtd">
<ArticleSet>
  <Article>
    <Journal>
      <PublisherName>aimsjournal</PublisherName>
      <JournalTitle>Allana Management Journal of Research, Pune</JournalTitle>
      <PISSN>? ?2581-3137 (</PISSN>
      <EISSN>) 2231 - 0290 (Print)</EISSN>
      <Volume-Issue>Volume 3, Issue 2</Volume-Issue>
      <PartNumber/>
      <IssueTopic>Multidisciplinary</IssueTopic>
      <IssueLanguage>English</IssueLanguage>
      <Season>July 2013 - December, 2013</Season>
      <SpecialIssue>N</SpecialIssue>
      <SupplementaryIssue>N</SupplementaryIssue>
      <IssueOA>Y</IssueOA>
      <PubDate>
        <Year>-0001</Year>
        <Month>11</Month>
        <Day>30</Day>
      </PubDate>
      <ArticleType>Human Resource Management</ArticleType>
      <ArticleTitle>CHANGES IN THE FOCUS OF PARAMETER OF MARKET SEGMENTATION IN AUTOMOBILE INDUSTRIES IN INDIA</ArticleTitle>
      <SubTitle/>
      <ArticleLanguage>English</ArticleLanguage>
      <ArticleOA>Y</ArticleOA>
      <FirstPage>58</FirstPage>
      <LastPage>66</LastPage>
      <AuthorList>
        <Author>
          <FirstName>Ali Asghar</FirstName>
          <LastName>Tabavar</LastName>
          <AuthorLanguage>English</AuthorLanguage>
          <Affiliation/>
          <CorrespondingAuthor>N</CorrespondingAuthor>
          <ORCID/>
        </Author>
      </AuthorList>
      <DOI/>
      <Abstract>The purpose of this study is to find out whether there is any change in the focus of parameter of segmentation in automobile industries in India or not,&#13;
in order to find out the current parameter of segmentation in automobile&#13;
industries In India researcher has gone through several published journal, books,&#13;
magazines and companies data. The result shows that the most important factor for&#13;
segmentation of automobile industries in India in the segmentation process is done&#13;
largely on the bases of the product type or the price range the product fits into.&#13;
Considering this Sample has been collected from 100 managers and 200 customers of&#13;
automobile industries in Pune, during the month of March 2012 to May 2012. The&#13;
result shows that there is a significant change in the focus of parameter of&#13;
segmentation in automobile industries in India. Based on the importance of&#13;
parameter of segmentation the results also found that there is a change in the focus&#13;
of parameter of segmentation between customers and managers of automobile&#13;
industries in India. Managerial implications of these findings are briefly discussed.</Abstract>
      <AbstractLanguage>English</AbstractLanguage>
      <Keywords>Segmentation, Automobile industries, Parameter of segmentation, India.</Keywords>
      <URLs>
        <Abstract>https://aimsjournal.org/ubijournal-v1copy/journals/abstract.php?article_id=3391&amp;title=CHANGES IN THE FOCUS OF PARAMETER OF MARKET&#13;
SEGMENTATION IN AUTOMOBILE INDUSTRIES IN INDIA</Abstract>
      </URLs>
      <References>
        <ReferencesarticleTitle>References</ReferencesarticleTitle>
        <ReferencesfirstPage>16</ReferencesfirstPage>
        <ReferenceslastPage>19</ReferenceslastPage>
        <References/>
      </References>
    </Journal>
  </Article>
</ArticleSet>