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  <Article>
    <Journal>
      <PublisherName>aimsjournal</PublisherName>
      <JournalTitle>Allana Management Journal of Research, Pune</JournalTitle>
      <PISSN>? ?2581-3137 (</PISSN>
      <EISSN>) 2231 - 0290 (Print)</EISSN>
      <Volume-Issue>Volume 3, Issue 2</Volume-Issue>
      <PartNumber/>
      <IssueTopic>Multidisciplinary</IssueTopic>
      <IssueLanguage>English</IssueLanguage>
      <Season>July 2013 - December, 2013</Season>
      <SpecialIssue>N</SpecialIssue>
      <SupplementaryIssue>N</SupplementaryIssue>
      <IssueOA>Y</IssueOA>
      <PubDate>
        <Year>-0001</Year>
        <Month>11</Month>
        <Day>30</Day>
      </PubDate>
      <ArticleType>Human Resource Management</ArticleType>
      <ArticleTitle>HARNESSING THE POWER OF SOCIAL MEDIA IN HIGHER EDUCATION INSTITUTIONS</ArticleTitle>
      <SubTitle/>
      <ArticleLanguage>English</ArticleLanguage>
      <ArticleOA>Y</ArticleOA>
      <FirstPage>46</FirstPage>
      <LastPage>52</LastPage>
      <AuthorList>
        <Author>
          <FirstName>Prof. M. M. Junaid</FirstName>
          <LastName>F.</LastName>
          <AuthorLanguage>English</AuthorLanguage>
          <Affiliation/>
          <CorrespondingAuthor>N</CorrespondingAuthor>
          <ORCID/>
          <FirstName>Dr. Manik</FirstName>
          <LastName>Kadam</LastName>
          <AuthorLanguage>English</AuthorLanguage>
          <Affiliation/>
          <CorrespondingAuthor>Y</CorrespondingAuthor>
          <ORCID/>
        </Author>
      </AuthorList>
      <DOI/>
      <Abstract>Social media differentiates from traditional media in many aspects such as quality reach, frequency, usability, immediacy and permanence. Corporates&#13;
have realized its power and taking benefit from, however educational&#13;
institutions are still reluctant in using it. We have conducted a survey of 100&#13;
respondent in order to get their view about use social media by educational institute.&#13;
Majority of the respondents were positive about it. We have also given Suggestions&#13;
how the different stake holders in an education institute can take benefit from this&#13;
powerful media(section 5).</Abstract>
      <AbstractLanguage>English</AbstractLanguage>
      <Keywords>Social media, Higher education, Stake holders, Benefits, Teaching, Recruitment, Communication.</Keywords>
      <URLs>
        <Abstract>https://aimsjournal.org/ubijournal-v1copy/journals/abstract.php?article_id=3389&amp;title=HARNESSING THE POWER OF SOCIAL MEDIA IN&#13;
HIGHER EDUCATION INSTITUTIONS</Abstract>
      </URLs>
      <References>
        <ReferencesarticleTitle>References</ReferencesarticleTitle>
        <ReferencesfirstPage>16</ReferencesfirstPage>
        <ReferenceslastPage>19</ReferenceslastPage>
        <References/>
      </References>
    </Journal>
  </Article>
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