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  <Article>
    <Journal>
      <PublisherName>aimsjournal</PublisherName>
      <JournalTitle>Allana Management Journal of Research, Pune</JournalTitle>
      <PISSN>? ?2581-3137 (</PISSN>
      <EISSN>) 2231 - 0290 (Print)</EISSN>
      <Volume-Issue>Volume 3, Issue 2</Volume-Issue>
      <PartNumber/>
      <IssueTopic>Multidisciplinary</IssueTopic>
      <IssueLanguage>English</IssueLanguage>
      <Season>July 2013 - December, 2013</Season>
      <SpecialIssue>N</SpecialIssue>
      <SupplementaryIssue>N</SupplementaryIssue>
      <IssueOA>Y</IssueOA>
      <PubDate>
        <Year>-0001</Year>
        <Month>11</Month>
        <Day>30</Day>
      </PubDate>
      <ArticleType>Human Resource Management</ArticleType>
      <ArticleTitle>INFORMATION SEARCH : AN EMPIRICAL STUDY AMONG RETAIL BANKING CUSTOMERS IN INDIA</ArticleTitle>
      <SubTitle/>
      <ArticleLanguage>English</ArticleLanguage>
      <ArticleOA>Y</ArticleOA>
      <FirstPage>13</FirstPage>
      <LastPage>20</LastPage>
      <AuthorList>
        <Author>
          <FirstName>Dr. G.</FirstName>
          <LastName>Ramasundaram</LastName>
          <AuthorLanguage>English</AuthorLanguage>
          <Affiliation/>
          <CorrespondingAuthor>N</CorrespondingAuthor>
          <ORCID/>
          <FirstName>Dr. B.</FirstName>
          <LastName>Aiswarya</LastName>
          <AuthorLanguage>English</AuthorLanguage>
          <Affiliation/>
          <CorrespondingAuthor>Y</CorrespondingAuthor>
          <ORCID/>
        </Author>
      </AuthorList>
      <DOI/>
      <Abstract>Ever since the entry of new private sector banks in the wake of economic reforms in 1991, the competition has become very tough for getting a pie in&#13;
retail banking segment in India. In order to attract consumers of retail&#13;
banking, a competent bank has to frame a strategy which warrant understanding of&#13;
consumer buying behavior especially information search phase of consumer&#13;
behavior. Hence, this study has attempted to identify the source of information and&#13;
analyze the level of usefulness thereof in selection of bank by collecting information&#13;
from 895 retail credit customers. The sample size covered all spectrums of customer&#13;
profiles such as age, income, education, and gender. Using ANOVA and independent T&#13;
test, it has found the significant differences among various segments in terms of&#13;
perception on level of usefulness of different information sources.</Abstract>
      <AbstractLanguage>English</AbstractLanguage>
      <Keywords>Retail banking, advertisement, family and friends, financial advisor, pamphlets, previous dealings and shopping around.</Keywords>
      <URLs>
        <Abstract>https://aimsjournal.org/ubijournal-v1copy/journals/abstract.php?article_id=3383&amp;title=INFORMATION SEARCH : AN EMPIRICAL STUDY AMONG&#13;
RETAIL BANKING CUSTOMERS IN INDIA</Abstract>
      </URLs>
      <References>
        <ReferencesarticleTitle>References</ReferencesarticleTitle>
        <ReferencesfirstPage>16</ReferencesfirstPage>
        <ReferenceslastPage>19</ReferenceslastPage>
        <References/>
      </References>
    </Journal>
  </Article>
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