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      <JournalTitle>Allana Management Journal of Research, Pune</JournalTitle>
      <PISSN>? ?2581-3137 (</PISSN>
      <EISSN>) 2231 - 0290 (Print)</EISSN>
      <Volume-Issue>Volume 1, Issue 1</Volume-Issue>
      <Season>January 2011 - June, 2011</Season>
      <ArticleType>Human Resource Management</ArticleType>
          <FirstName>DR. R.</FirstName>
          <FirstName>M. DANIEL</FirstName>
      <Abstract>Shareholders__ampersandsign#39; value creation and maximization has become the hallmark of corporate parlance. For a&#13;
number of years there has been a growing awareness of the importance of shareholder value for financial&#13;
strategy and management. At the same time there has been growing concern that the traditional&#13;
accounting measures of performance have serious inherent limitations that may lead to poor financial decision&#13;
making. In the academic world, a number of studies have been carried out on this burning topic abroad but has not&#13;
received much attention from Indian context in Banking Sector.The concepts of Economic Value Added (EVA) and&#13;
Market Value Added (MVA), which are currently regarded as the important indicators of shareholder value and&#13;
financial performance, are examined, along with some research evidence supporting them (and other evidence&#13;
opposing them). Various aspects of EVA are discussed, including different ways of calculating them, and their link&#13;
to other financial concepts such as employee productivity. This study helps us whether there is a prime facie&#13;
case for the adaptability of EVA as one of the performance measurement tool in Indian Banking Sector.It is hoped&#13;
that the results and perspectives gained from this study will be helpful to bank managers who aim to optimize their&#13;
approach to shareholder value management.</Abstract>
      <Keywords>Economic Value Added, Market Value Added, Employee Productivity.</Keywords>
        <Abstract>https://aimsjournal.org/ubijournal-v1copy/journals/abstract.php?article_id=3378&amp;title=VALUE CREATION IN INDIAN BANKING INDUSTRY : AN ANALYSIS</Abstract>