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      <JournalTitle>Allana Management Journal of Research, Pune</JournalTitle>
      <PISSN>? ?2581-3137 (</PISSN>
      <EISSN>) 2231 - 0290 (Print)</EISSN>
      <Volume-Issue>Volume 1, Issue 1</Volume-Issue>
      <Season>January 2011 - June, 2011</Season>
      <ArticleType>Human Resource Management</ArticleType>
          <FirstName>MS. MONA</FirstName>
          <FirstName>ASST. PROFESSOR</FirstName>
          <FirstName>DR. ANJALI</FirstName>
      <Abstract>The form and content of the world economy is fast evolving and we find capital being increasingly concentrated and centralised as the battle of market competition intensifies. Companies have to keep&#13;
running just to stay in the same place so intense is the competition. One of the factors that make the&#13;
critical difference between the companies is the public perception of a business__ampersandsign#39;s value systems that are best&#13;
exhibited by initiatives in discharging its Corporate Social Responsibility (CSR). However, there is a great deal of&#13;
ambivalence and uncertainty about what CSR really means as well as what drives businesses to pursue it. We have&#13;
undertaken a detailed literature review to delineate the various positions taken in understanding and explaining&#13;
the concept of CSR especially how business relates to society and vice versa. In the process, we have examined the&#13;
conceptual evolution of CSR and explained some of its critical facets. Then we have tried to relate these facets to&#13;
the objective social reality, as we perceive it and posited our definition of CSR giving both the reason and&#13;
rationality of what we say and why we say so. We have found that there has been a shift in the paradigm with both&#13;
the academia and the industry moving from the altruistic standpoint to the strategic standpoint on CSR&#13;
interventions. Finally we have seen how this has moulded the science and the art of social work.</Abstract>
        <Abstract>https://aimsjournal.org/ubijournal-v1copy/journals/abstract.php?article_id=3376&amp;title=REINVENTING SOCIAL ETHOS [THE DIALECTIC OF ORGANISATION AND SOCIETY IN SOCIAL&#13;
WORK CONTEXT]</Abstract>