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      <JournalTitle>Allana Management Journal of Research, Pune</JournalTitle>
      <PISSN>? ?2581-3137 (</PISSN>
      <EISSN>) 2231 - 0290 (Print)</EISSN>
      <Volume-Issue>Volume 1, Issue 1</Volume-Issue>
      <Season>January 2011 - June, 2011</Season>
      <ArticleType>Human Resource Management</ArticleType>
          <FirstName>MS. RAVINDER</FirstName>
      <Abstract>Like many other developing countries, India too has a serious human resource crisis in the healthcare sector. One of the challenges is the low motivation of nurses__ampersandsign#39;. Experience and the evidence suggest that any comprehensive strategy to maximize nurses__ampersandsign#39; motivation in a developing country context has to involve a mix of financial and non-financial incentives. THE OBJECTIVE : of this study is to assess the role of non – monetary incentives for motivation and to demonstrate to what extent non-monetary incentives have the potential to increase the motivation of hospital employees__ampersandsign#39; i.e. nurses as much as the monetary incentives. Incentive is any means that makes an employee desire to do better, try harder and expend more energy. Non-monetary incentives such as participation in decision making, verbal or written recognition of good work etc. are the kinds of incentives that do not involve direct payment of cash. To realize the objectives of the study, a survey study was administered at the 4 different units of Apollo Hospitals. METHODOLOGY : The research design entailed structured quantitative questionnaire with nurses from the 4 units of Apollo Hospital. The selection of nurses was the result of a random sampling process. In each unit 130 nurses were carried out and the total sample size was of 520 nurses__ampersandsign#39;. Results from these questionnaires by respondents were backed up with information from focus group discussions/interviews with senior nursing staff of the hospital. The field work material was coded and quantitative data was analyzed with SPSS software. RESULTS AND DISCUSSION : The study shows that nursing employees overall are strongly guided by their professional conscience and similar aspects related to professional ethos. In fact, many nurses are de-motivated and frustrated precisely because they are unable to satisfy their professional conscience and impeded in pursuing their vocation due to lack of means and supplies and due to inadequate or inappropriately applied human resources management (HRM) tools. The paper also indicates that even some HRM tools that are applied may adversely affect the motivation of health workers.</Abstract>
      <Keywords>nurses, non-monetary incentives, motivation, human resource management and hospitals.</Keywords>
        <Abstract>https://aimsjournal.org/ubijournal-v1copy/journals/abstract.php?article_id=3373&amp;title=NURSES MOTIVATION IN INDIA : INTRINSIC AND EXTRINSIC MOTIVATION WHAT DO YOU LOOK FOR IN A JOB? AN EMPIRICAL STUDY</Abstract>