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<ArticleSet>
  <Article>
    <Journal>
      <PublisherName>aimsjournal</PublisherName>
      <JournalTitle>Allana Management Journal of Research, Pune</JournalTitle>
      <PISSN>? ?2581-3137 (</PISSN>
      <EISSN>) 2231 - 0290 (Print)</EISSN>
      <Volume-Issue>Volume 4, Issue 1</Volume-Issue>
      <PartNumber/>
      <IssueTopic>Multidisciplinary</IssueTopic>
      <IssueLanguage>English</IssueLanguage>
      <Season>January 2014 - June 2014</Season>
      <SpecialIssue>N</SpecialIssue>
      <SupplementaryIssue>N</SupplementaryIssue>
      <IssueOA>Y</IssueOA>
      <PubDate>
        <Year>-0001</Year>
        <Month>11</Month>
        <Day>30</Day>
      </PubDate>
      <ArticleType>Human Resource Management</ArticleType>
      <ArticleTitle>DESIGN AND IMPLEMENTATION OF SERVICE IDENTITY AT DEALERSHIP NETWORK - A CASE STUDY`</ArticleTitle>
      <SubTitle/>
      <ArticleLanguage>English</ArticleLanguage>
      <ArticleOA>Y</ArticleOA>
      <FirstPage>24</FirstPage>
      <LastPage>34</LastPage>
      <AuthorList>
        <Author>
          <FirstName>Govind</FirstName>
          <LastName>Hemrajani</LastName>
          <AuthorLanguage>English</AuthorLanguage>
          <Affiliation/>
          <CorrespondingAuthor>N</CorrespondingAuthor>
          <ORCID/>
        </Author>
      </AuthorList>
      <DOI/>
      <Abstract>The paper delves on the strategies adopted by a key player in two wheelers to emerge as a robust player in the industry after being ridiculed as&#13;
complacent by the rivals. To maximize customer convenience, the&#13;
organization undertook massive efforts with a mega project named “Service&#13;
Standardization” at dealership network. The project covered the development of&#13;
service standards in terms of space, layouts and the elements which make the service&#13;
experience for potential customers. The paper contributes towards providing the&#13;
vital insights to the industry and practitioners into the design and implementation of&#13;
the service standards for better planning and control.</Abstract>
      <AbstractLanguage>English</AbstractLanguage>
      <Keywords/>
      <URLs>
        <Abstract>https://aimsjournal.org/ubijournal-v1copy/journals/abstract.php?article_id=3366&amp;title=DESIGN AND IMPLEMENTATION OF SERVICE IDENTITY AT DEALERSHIP NETWORK - A CASE STUDY`</Abstract>
      </URLs>
      <References>
        <ReferencesarticleTitle>References</ReferencesarticleTitle>
        <ReferencesfirstPage>16</ReferencesfirstPage>
        <ReferenceslastPage>19</ReferenceslastPage>
        <References/>
      </References>
    </Journal>
  </Article>
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