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      <JournalTitle>Allana Management Journal of Research, Pune</JournalTitle>
      <PISSN>? ?2581-3137 (</PISSN>
      <EISSN>) 2231 - 0290 (Print)</EISSN>
      <Volume-Issue>Volume 5, Issue 2</Volume-Issue>
      <Season>July 2015 - December 2015</Season>
      <ArticleType>Financial Management</ArticleType>
          <FirstName>Dr. D.</FirstName>
      <Abstract>India needs to develop a corporate debt market to meet the protected Investment of USD 1 trillion required to sustain the country’s economic growth rate in the 12th Five Year Plan (2012-2017).A vibrant and effective corporate bond market enables investors to shuffle, reshuffle their portfolio depending upon the expected changes. Debt market, in particular, provides financial resources for the development of infrastructure. Hence, a well-functioning debt market becomes significant for all the market participants. But unless the market is well accepted by the main player i.e.small Investors, The developments may not turn fruitful.&#13;
India has seen tremendous developments in the issue and operational guidelines since 2008. The changes have been welcomed very positively by the c0rpora£e sector as a complete shift can be seen in co-Section of funds in the primary market, giving bond issues preference over equity issues. But when looked at the other major player, small or retail investors, the participation is negligible. Various studies have been made on what developments should be made in corporate bond market to develop, but the perspective of small investors is missing.&#13;
This paper tries to find out the reasons for the less participation of Small investors in Corporate Bond market, the criteria’s that small investor considers before taking the investment decision, satisfaction level of investors about those criteria’s, and further tries to measure the satisfaction level of investors who have been the Corporate Bond Market Participants. The paper also tries to find out the suggestions for development by small Investors.&#13;
The data has been collected from small Investors in Nasik city (investors investing in direct Financial instruments like Fixed Deposit, Equity Shares, Corporate Bonds and Government bonds only), analyzed and tested with various statistical tools, such as Percentage method, chi- square method, t test etc. to assess the viability of the data, the conclusions and the suggestions formed based on the data collected.&#13;
The major reason for non-participation was found to be the lack of awareness about corporate bonds amongst most the small investors. The awareness to conversion ratio stands around SOA and the majority of awareness is spread through brokers.&#13;
For finding out the significant criteria for the decision of Investment in corporate bonds, one sample T-test at 95 % is used. Accordingly, the suggestions are made to attract the attention and participation of small investors in to Corporate Bonds.&#13;
Corporate Bonds, small investor, Fixed Deposits, Equity Shares, Government Bonds</Abstract>
        <Abstract>https://aimsjournal.org/ubijournal-v1copy/journals/abstract.php?article_id=13398&amp;title=A STUDY OF FACTORS AFFECTING THE INVESTMENT DECISION OF SMALL INVESTORS IN CORPORATE BONDS IN INDIA</Abstract>