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<!DOCTYPE article PUBLIC "-//NLM//DTD JATS (Z39.96) Journal Publishing DTD v1.2d1 20170631//EN" "JATS-journalpublishing1.dtd">
      <JournalTitle>Allana Management Journal of Research, Pune</JournalTitle>
      <PISSN>? ?2581-3137 (</PISSN>
      <EISSN>) 2231 - 0290 (Print)</EISSN>
      <Volume-Issue>Volume 4, Issue 2</Volume-Issue>
      <Season>July 2014 - December 2014</Season>
      <ArticleType>Information Technology Management</ArticleType>
      <ArticleTitle>GREEN IT : UNEARTHING THE REALITY</ArticleTitle>
          <FirstName>Prof. Huma</FirstName>
          <FirstName>Dr. Mukund</FirstName>
      <Abstract>Green Information Technology (Green IT) is emerging as an important concern for business organizations due to increased pressure from regulators, competitors and other stakeholders and increased awareness towards social responsibility. It has become imperative for organizations to implement sustainable IT practices. The increasing energy and resources demands from production and use of IT are contributing to Green House Gases (GHG) that has gone up by 70% from 1970 to 2004. Despite increased attention from business organizations and government towards implementing sustainable IT practices, Green IT is still in nascent stage in the context of Indian scenario in terms of awareness and implementation. This paper critically reviews the current literature on Green IT studies from both the academic and practitioner journals and publications. It subsequently provides important comments on its state of the art and gives a high level direction of research work being carried out by the authors.&#13;
Green IT Issues , Green IT Policies, Green IT Drivers, Green IT Practices, Green IT Governance ,Green IT Benefits</Abstract>
        <Abstract>https://aimsjournal.org/ubijournal-v1copy/journals/abstract.php?article_id=13368&amp;title=GREEN IT : UNEARTHING THE REALITY</Abstract>