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      <JournalTitle>Allana Management Journal of Research, Pune</JournalTitle>
      <PISSN>? ?2581-3137 (</PISSN>
      <EISSN>) 2231 - 0290 (Print)</EISSN>
      <Volume-Issue>Volume 2, Issue 1</Volume-Issue>
      <Season>January 2012 - June 2012</Season>
      <ArticleType>Information Technology Management</ArticleType>
          <FirstName>MS. AFROZ</FirstName>
          <FirstName>MS. MEHDI</FirstName>
          <FirstName>DR. H.S.</FirstName>
      <Abstract>A recent survey shows that Ind a has emerged as the 3rd biggest nation, when It comes to online shopping. However it is the fact that a large number of traders, retailers and consumers read and write languages other than English and possibly are more comfortable with those. With advent of Web 2.0 the Internet&#13;
and associated technologies have drastically improved situation. Expanding the customer base which is one of the prime requirements of business in general is now possible in the e-business environment by simply Introducing multilingualism.A separate study has shown that many Indian business organizations have already begun to incorporate multilingualism into their e business sites. In this article an attempt has been made to establish that there is a pressing need for the e commerce web sites which support two or more languages. This paper provides insight into parallelism between phase wise growth of Web-technologies and the E business. Attempt also has been made to highlight the technological components which play critically important roles In developing Multilingual e commerce as a current day strategy. A case study and a sample demonstration on quick way to infuse language migration mechanism into an existing E-commerce web sites facility should be useful to the readers in getting better insight into the technology aspect of the problem.&#13;
e-business, ecommerce, multilingualism, business portal, web 1.0, web 2.0, web 3.0, Unicode, xml, Google translator, html, asp.net, IIS6.0</Abstract>
        <Abstract>https://aimsjournal.org/ubijournal-v1copy/journals/abstract.php?article_id=13360&amp;title=FACILITATING BILINGUAL AND MULTILINGUAL E-BUSINESS : ROLE OF WEB 2.0</Abstract>