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    <Journal>
      <PublisherName>aimsjournal</PublisherName>
      <JournalTitle>Allana Management Journal of Research, Pune</JournalTitle>
      <PISSN>? ?2581-3137 (</PISSN>
      <EISSN>) 2231 - 0290 (Print)</EISSN>
      <Volume-Issue>Volume 2, Issue 1</Volume-Issue>
      <PartNumber/>
      <IssueTopic>Multidisciplinary</IssueTopic>
      <IssueLanguage>English</IssueLanguage>
      <Season>January 2012 - June 2012</Season>
      <SpecialIssue>N</SpecialIssue>
      <SupplementaryIssue>N</SupplementaryIssue>
      <IssueOA>Y</IssueOA>
      <PubDate>
        <Year>-0001</Year>
        <Month>11</Month>
        <Day>30</Day>
      </PubDate>
      <ArticleType>Information Technology Management</ArticleType>
      <ArticleTitle>FACILITATING BILINGUAL AND MULTILINGUAL E-BUSINESS : ROLE OF WEB 2.0</ArticleTitle>
      <SubTitle/>
      <ArticleLanguage>English</ArticleLanguage>
      <ArticleOA>Y</ArticleOA>
      <FirstPage>49</FirstPage>
      <LastPage>56</LastPage>
      <AuthorList>
        <Author>
          <FirstName>MS. AFROZ</FirstName>
          <LastName>SHAIKH</LastName>
          <AuthorLanguage>English</AuthorLanguage>
          <Affiliation/>
          <CorrespondingAuthor>N</CorrespondingAuthor>
          <ORCID/>
          <FirstName>MS. MEHDI</FirstName>
          <LastName>KHUNDMIR</LastName>
          <AuthorLanguage>English</AuthorLanguage>
          <Affiliation/>
          <CorrespondingAuthor>Y</CorrespondingAuthor>
          <ORCID/>
          <FirstName>DR. H.S.</FirstName>
          <LastName>ACHARYA</LastName>
          <AuthorLanguage>English</AuthorLanguage>
          <Affiliation/>
          <CorrespondingAuthor>Y</CorrespondingAuthor>
          <ORCID/>
        </Author>
      </AuthorList>
      <DOI/>
      <Abstract>A recent survey shows that Ind a has emerged as the 3rd biggest nation, when It comes to online shopping. However it is the fact that a large number of traders, retailers and consumers read and write languages other than English and possibly are more comfortable with those. With advent of Web 2.0 the Internet&#13;
&#13;
and associated technologies have drastically improved situation. Expanding the customer base which is one of the prime requirements of business in general is now possible in the e-business environment by simply Introducing multilingualism.A separate study has shown that many Indian business organizations have already begun to incorporate multilingualism into their e business sites. In this article an attempt has been made to establish that there is a pressing need for the e commerce web sites which support two or more languages. This paper provides insight into parallelism between phase wise growth of Web-technologies and the E business. Attempt also has been made to highlight the technological components which play critically important roles In developing Multilingual e commerce as a current day strategy. A case study and a sample demonstration on quick way to infuse language migration mechanism into an existing E-commerce web sites facility should be useful to the readers in getting better insight into the technology aspect of the problem.&#13;
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KEYWORDS&#13;
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e-business, ecommerce, multilingualism, business portal, web 1.0, web 2.0, web 3.0, Unicode, xml, Google translator, html, asp.net, IIS6.0</Abstract>
      <AbstractLanguage>English</AbstractLanguage>
      <Keywords/>
      <URLs>
        <Abstract>https://aimsjournal.org/ubijournal-v1copy/journals/abstract.php?article_id=13360&amp;title=FACILITATING BILINGUAL AND MULTILINGUAL E-BUSINESS : ROLE OF WEB 2.0</Abstract>
      </URLs>
      <References>
        <ReferencesarticleTitle>References</ReferencesarticleTitle>
        <ReferencesfirstPage>16</ReferencesfirstPage>
        <ReferenceslastPage>19</ReferenceslastPage>
        <References/>
      </References>
    </Journal>
  </Article>
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