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      <JournalTitle>Allana Management Journal of Research, Pune</JournalTitle>
      <PISSN>? ?2581-3137 (</PISSN>
      <EISSN>) 2231 - 0290 (Print)</EISSN>
      <Volume-Issue>Volume 6, Issue 2</Volume-Issue>
      <Season>July 2016 - December 2016</Season>
      <ArticleType>General Management</ArticleType>
      <ArticleTitle>MAKE IN INDIA - THE PROS AND CONS</ArticleTitle>
          <FirstName>Ms. Soundarya</FirstName>
          <FirstName>Prof. (Dr.) Mayanka</FirstName>
      <Abstract>Make in India is an international marketing strategy, conceptualized by the Prime Minister of India, Narendra Modi on 25 September 2014 to attract investments from businesses around the world and make India the manufacturing Hub. The aim is to take the share of manufacturing in country’s gross domestic product from stagnant 16% currently to 25% by 2022, as stated in national manufacturing policy, and to create 100 million jobs by 2022. The major objective behind the initiative is to focus on 25 sectors of the economy for job creation and skill enhancement. Make in India is the key to revitalization of Indian economy. It is one of the schemes to pull back the economy from the clutches of recession. Make in India initiative aims to correct the composition of Indian GDP which is the root cause of recession. Currently India’s GDP is heavily tilted in favor of service sector. Secondary research is used for the purpose of the study and this paper discusses about the Make in India scheme, its opportunities , challenges, changes needed and some examples of different investors and investment made so far. Make in India campaign surely makes India an investment destination and global hub for manufacturing and innovation.</Abstract>
        <Abstract>https://aimsjournal.org/ubijournal-v1copy/journals/abstract.php?article_id=13243&amp;title=MAKE IN INDIA - THE PROS AND CONS</Abstract>