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  <Article>
    <Journal>
      <PublisherName>aimsjournal</PublisherName>
      <JournalTitle>Allana Management Journal of Research, Pune</JournalTitle>
      <PISSN>? ?2581-3137 (</PISSN>
      <EISSN>) 2231 - 0290 (Print)</EISSN>
      <Volume-Issue>Volume 7, Issue 1</Volume-Issue>
      <PartNumber/>
      <IssueTopic>Multidisciplinary</IssueTopic>
      <IssueLanguage>English</IssueLanguage>
      <Season>January 2017 - June 2017</Season>
      <SpecialIssue>N</SpecialIssue>
      <SupplementaryIssue>N</SupplementaryIssue>
      <IssueOA>Y</IssueOA>
      <PubDate>
        <Year>2017</Year>
        <Month>06</Month>
        <Day>30</Day>
      </PubDate>
      <ArticleType>General Management</ArticleType>
      <ArticleTitle>LESSONS FOR GOOD GOVERNANCE FROM PATANJALI AYURVEDA</ArticleTitle>
      <SubTitle/>
      <ArticleLanguage>English</ArticleLanguage>
      <ArticleOA>Y</ArticleOA>
      <FirstPage>109</FirstPage>
      <LastPage>112</LastPage>
      <AuthorList>
        <Author>
          <FirstName>Ms. Mukta</FirstName>
          <LastName>Srivastava</LastName>
          <AuthorLanguage>English</AuthorLanguage>
          <Affiliation/>
          <CorrespondingAuthor>N</CorrespondingAuthor>
          <ORCID/>
        </Author>
      </AuthorList>
      <DOI/>
      <Abstract>The article presents important lessons for Good Governance which can be learnt from Baba Ramdev__ampersandsign#39;s Patanjali Ayurveda, which has proved it to be the latest disruption for branded consumer goods market. Established on 27 September 2007, Patanjali Ayurveda has achieved a turnover of more than 5000 crore (US$740 million) in a span of less than 10 years (Datta, 2016) and is considered today as country__ampersandsign#39;s one of the most prestigious brand. Today with PM Modi__ampersandsign#39;s Make in India vision, Patanjali Ayurveda has definitely created a milestone and hence can be considered as a benchmark for today__ampersandsign#39;s entrepreneurs and corporates. The present article, therefore, highlights not only the important management lessons that today__ampersandsign#39;s corporates and enterprises can learn but also critically examines the imperative implications for Good Governance through carefully scrutinizing the brand.&#13;
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KEYWORDS&#13;
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Good Governance, Patanjali Ayurveda, Management, Baba Ramdev</Abstract>
      <AbstractLanguage>English</AbstractLanguage>
      <Keywords>KEYWORDS Good Governance, Patanjali Ayurveda, Management, Baba Ramdev</Keywords>
      <URLs>
        <Abstract>https://aimsjournal.org/ubijournal-v1copy/journals/abstract.php?article_id=13228&amp;title=LESSONS FOR GOOD GOVERNANCE FROM PATANJALI AYURVEDA</Abstract>
      </URLs>
      <References>
        <ReferencesarticleTitle>References</ReferencesarticleTitle>
        <ReferencesfirstPage>16</ReferencesfirstPage>
        <ReferenceslastPage>19</ReferenceslastPage>
        <References/>
      </References>
    </Journal>
  </Article>
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