<?xml version="1.0" encoding="UTF-8"?> <!DOCTYPE article PUBLIC "-//NLM//DTD JATS (Z39.96) Journal Publishing DTD v1.2d1 20170631//EN" "JATS-journalpublishing1.dtd"> <ArticleSet> <Article> <Journal> <PublisherName>aimsjournal</PublisherName> <JournalTitle>Allana Management Journal of Research, Pune</JournalTitle> <PISSN>? ?2581-3137 (</PISSN> <EISSN>) 2231 - 0290 (Print)</EISSN> <Volume-Issue>Volume 7, Issue 1</Volume-Issue> <PartNumber/> <IssueTopic>Multidisciplinary</IssueTopic> <IssueLanguage>English</IssueLanguage> <Season>January 2017 - June 2017</Season> <SpecialIssue>N</SpecialIssue> <SupplementaryIssue>N</SupplementaryIssue> <IssueOA>Y</IssueOA> <PubDate> <Year>2017</Year> <Month>06</Month> <Day>30</Day> </PubDate> <ArticleType>General Management</ArticleType> <ArticleTitle>LESSONS FOR GOOD GOVERNANCE FROM PATANJALI AYURVEDA</ArticleTitle> <SubTitle/> <ArticleLanguage>English</ArticleLanguage> <ArticleOA>Y</ArticleOA> <FirstPage>109</FirstPage> <LastPage>112</LastPage> <AuthorList> <Author> <FirstName>Ms. Mukta</FirstName> <LastName>Srivastava</LastName> <AuthorLanguage>English</AuthorLanguage> <Affiliation/> <CorrespondingAuthor>N</CorrespondingAuthor> <ORCID/> </Author> </AuthorList> <DOI/> <Abstract>The article presents important lessons for Good Governance which can be learnt from Baba Ramdev__ampersandsign#39;s Patanjali Ayurveda, which has proved it to be the latest disruption for branded consumer goods market. Established on 27 September 2007, Patanjali Ayurveda has achieved a turnover of more than 5000 crore (US$740 million) in a span of less than 10 years (Datta, 2016) and is considered today as country__ampersandsign#39;s one of the most prestigious brand. Today with PM Modi__ampersandsign#39;s Make in India vision, Patanjali Ayurveda has definitely created a milestone and hence can be considered as a benchmark for today__ampersandsign#39;s entrepreneurs and corporates. The present article, therefore, highlights not only the important management lessons that today__ampersandsign#39;s corporates and enterprises can learn but also critically examines the imperative implications for Good Governance through carefully scrutinizing the brand. KEYWORDS Good Governance, Patanjali Ayurveda, Management, Baba Ramdev</Abstract> <AbstractLanguage>English</AbstractLanguage> <Keywords>KEYWORDS Good Governance, Patanjali Ayurveda, Management, Baba Ramdev</Keywords> <URLs> <Abstract>https://aimsjournal.org/ubijournal-v1copy/journals/abstract.php?article_id=13228&title=LESSONS FOR GOOD GOVERNANCE FROM PATANJALI AYURVEDA</Abstract> </URLs> <References> <ReferencesarticleTitle>References</ReferencesarticleTitle> <ReferencesfirstPage>16</ReferencesfirstPage> <ReferenceslastPage>19</ReferenceslastPage> <References/> </References> </Journal> </Article> </ArticleSet>