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<!DOCTYPE article PUBLIC "-//NLM//DTD JATS (Z39.96) Journal Publishing DTD v1.2d1 20170631//EN" "JATS-journalpublishing1.dtd">
      <JournalTitle>Allana Management Journal of Research, Pune</JournalTitle>
      <PISSN>? ?2581-3137 (</PISSN>
      <EISSN>) 2231 - 0290 (Print)</EISSN>
      <Volume-Issue>Volume 7, Issue 1</Volume-Issue>
      <Season>January 2017 - June 2017</Season>
      <ArticleType>General Management</ArticleType>
          <FirstName>Ms. Zarin Liyakat</FirstName>
          <FirstName>Dr. Atik Asgar</FirstName>
      <Abstract>he Indian tourism and hospitality industry has emerged as one of the key drivers of growth among the services sector in India. The launch of several branding and marketing initiatives by the Government of India such as Incredible India! and Athiti Devo Bhava have provided a focussed impetus to growth. India offers geographical diversity, attractive beaches, 32 world heritage sites and 25 bio-geographic zones. India has a diverse portfolio of niche tourism products cruises, adventure, medical, wellness, sports, eco-tourism, film, rural and religious tourism. Eco-tourism is at a nascent stage, but there are conscious efforts to save the fragile eco-system and the culture and heritage of indigenous people.&#13;
This research paper is intended to get an insight about one of the blooming and potentially growing service sector. The objective of the study is to know the current business scenario and future budding opportunities in the field of Tourism and&#13;
Hospitality of India.&#13;
Incredible India , Athiti Devo Bhava, Niche Tourism, Eco-tourism</Abstract>
        <Abstract>https://aimsjournal.org/ubijournal-v1copy/journals/abstract.php?article_id=13213&amp;title=INDIAN TOURISM AND HOSPITALITY INDUSTRY - CURRENT SCENARIO AND FUTURE OPPORTUNITIES</Abstract>