ALLANA MANAGEMENT JOURNAL OF RESEARCH, PUNE - Volume 3, Issue 2, July 2013 - December, 2013

Pages: 46-52
Print Article   Download XML  Download PDF

HARNESSING THE POWER OF SOCIAL MEDIA IN
HIGHER EDUCATION INSTITUTIONS

Author: Prof. M. M. Junaid F., Dr. Manik Kadam

Category: Human Resource Management

Abstract:

Social media differentiates from traditional media in many aspects such as quality reach, frequency, usability, immediacy and permanence. Corporates
have realized its power and taking benefit from, however educational
institutions are still reluctant in using it. We have conducted a survey of 100
respondent in order to get their view about use social media by educational institute.
Majority of the respondents were positive about it. We have also given Suggestions
how the different stake holders in an education institute can take benefit from this
powerful media(section 5).

Keywords: Social media, Higher education, Stake holders, Benefits, Teaching, Recruitment, Communication.