TRANSFORMING THE RETAIL OUTLETS FROM SELLING’ POINTS TO MARKETING POINTS” - A CASE STUDY ON EFFECTING VISUAL IDENTITY PROGRAM AT CHANNELS OF DISTRIBUTION
Author: Mr. Govind Hemrajani
Category: Marketing Management
Abstract:
Corporate identity is a powerful resource that an organization possesses. implementation of corporate identity program at distribution network can emerge as a major agent of change because of its high visibility and impact
in the market place. The attempt of the organizations to strengthen its distribution network in terms of providing better shopping experience to their potential customers through metamorphosing them into new trendy entities dominated the scenario in the country. The case deals with the approach followed by a key player in auto industry to transform its old looking showrooms in to modern outlets and creating positive experience for the potential customers.
