CONSUMER BUYING BEHAVIOUR IN THE CHANGING GLOBAL COMPETITIVE LANDSCAPE FOR CARS IN PUNE.
Author: Simon Thomas
Category: Human Resource Management
Abstract:
The automobile industries future is bright in India. Digitization has become a buzz word these days and many industries are already in the race. The consumer is already experiencing digitization in every way of life. It isn't different for the automobile industry and has joined the digitization era in a big way. Hence, it is very important to know the consumers behaviour for the success of any auto industry. There are various factors that influence people to behave in a certain manner. In this paper an attempt is made to study various variables that affects an individual while choosing a brand of car.
Keywords: Consumer behaviour, brand, sales and service.
