BUILDING COMPETITIVE STRATEGY AND ALIGNING STRATEGY WITH THE EXECUTION
Author: Pankaj Kumar
Category: General Management
Abstract:
I'd like to begin with a story of a company that many of you are probably familiar with, Apple Computer. Apple was a pioneer in the personal computer market entering in the late 1970s.
Apple was a small player in the personal computer market commanding only about a 3% market share, but a few years ahead it posted significant losses, and then Apple made a very interesting strategic innovation as a consumer-electronics company. And, they introduced a product that many of you are probably familiar with. They've grown now to one of the most admired companies in the world.
So what happened hither? What was the change in strategy in the foreground that led to a company that was about to fail?
It's these types of questions that we'd like to explore in this article.
