ALLANA MANAGEMENT JOURNAL OF RESEARCH, PUNE - Volume 6, Issue 1, January 2016 - June 2016

Pages: 52-58
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WEB ANALYTICS OF HOSPITALITY SERVICES IN PUNE

Author: Shahezad Shaikh , Gufran Shaikh

Category: Information Technology Management

Abstract:

Web analytics can be a very reliable way to analyze own business and competitor's business in any category of business. Today there can be no business without a corporate website providing information to customers, enabling many services and projecting own performance indicators . SEO is a technique used by company web sites to project themselves in prominent way.

Hotels have been around since the time of civilizations. Be it a rich or middle class Students ordinary person, whether its celebrity, political figure or our next door neighbor everybody wants to lay-back, relax and enjoy their time in hotels far from all stressing. Businessmen and other professionals travel alot out of necessity.

Hence, we have opted to go for the topic Web Analytics of hotels in Pune, to illustrate how web analytics can be effectively employed. Interesting patterns and or correlations between some of the popularity indices, distance attributes, and key performance indices of the hotel industry on the whole at Pune have been observed and reported in this articles. We are hopeful that the research approach interests academia and the business analytic results help decision-makers in hotel industry.

KEYWORDS

Web Analytics, Business Analytics, Data Mining, Hospitality Industry.