<?xml version="1.0" encoding="UTF-8"?> <!DOCTYPE article PUBLIC "-//NLM//DTD JATS (Z39.96) Journal Publishing DTD v1.2d1 20170631//EN" "JATS-journalpublishing1.dtd"> <ArticleSet> <Article> <Journal> <PublisherName>aimsjournal</PublisherName> <JournalTitle>Allana Management Journal of Research, Pune</JournalTitle> <PISSN>? ?2581-3137 (</PISSN> <EISSN>) 2231 - 0290 (Print)</EISSN> <Volume-Issue>Volume 4, Issue 1</Volume-Issue> <PartNumber/> <IssueTopic>Multidisciplinary</IssueTopic> <IssueLanguage>English</IssueLanguage> <Season>January 2014 - June 2014</Season> <SpecialIssue>N</SpecialIssue> <SupplementaryIssue>N</SupplementaryIssue> <IssueOA>Y</IssueOA> <PubDate> <Year>-0001</Year> <Month>11</Month> <Day>30</Day> </PubDate> <ArticleType>Marketing Management</ArticleType> <ArticleTitle>AN ANALYTICAL STUDY OF THE MARKETING PRACTICES WITH REFERENCE TO PROFESSIONAL ETHICS IN PUNE</ArticleTitle> <SubTitle/> <ArticleLanguage>English</ArticleLanguage> <ArticleOA>Y</ArticleOA> <FirstPage>57</FirstPage> <LastPage>66</LastPage> <AuthorList> <Author> <FirstName>Prof. David Sampat</FirstName> <LastName>Kadam</LastName> <AuthorLanguage>English</AuthorLanguage> <Affiliation/> <CorrespondingAuthor>N</CorrespondingAuthor> <ORCID/> </Author> </AuthorList> <DOI/> <Abstract>In a survey based market research an attempt was made to find the nature and extent of marketing practices by the marketing managers from various types of companies. The survey includes the 292 customers whose first hand experience of the marketing practices __ampersandsign styles w.r.t. professional ethics was recorded. The observations and records shows some alarming facts regarding this important issues .The focus on only short term gains by managers will affect the business and Brand names heavily in the long term. Irreversible losses will be suffered if the companies do not train, educate and guide their staff though strict monitoring about the policies and practices. The marketing practices which are detrimental for the future growth of the companies should be curbed or it will lead to the failure. This paper has thrown light on this important issue and some appropriate and timely steps are required to be taken to foster trust and confidence in the minds of the most important stake holder who should really feel like the King of the business world.</Abstract> <AbstractLanguage>English</AbstractLanguage> <Keywords/> <URLs> <Abstract>https://aimsjournal.org/ubijournal-v1copy/journals/abstract.php?article_id=3370&title=AN ANALYTICAL STUDY OF THE MARKETING PRACTICES WITH REFERENCE TO PROFESSIONAL ETHICS IN PUNE</Abstract> </URLs> <References> <ReferencesarticleTitle>References</ReferencesarticleTitle> <ReferencesfirstPage>16</ReferencesfirstPage> <ReferenceslastPage>19</ReferenceslastPage> <References/> </References> </Journal> </Article> </ArticleSet>