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  <Article>
    <Journal>
      <PublisherName>aimsjournal</PublisherName>
      <JournalTitle>Allana Management Journal of Research, Pune</JournalTitle>
      <PISSN>? ?2581-3137 (</PISSN>
      <EISSN>) 2231 - 0290 (Print)</EISSN>
      <Volume-Issue>Volume 4, Issue 1</Volume-Issue>
      <PartNumber/>
      <IssueTopic>Multidisciplinary</IssueTopic>
      <IssueLanguage>English</IssueLanguage>
      <Season>January 2014 - June 2014</Season>
      <SpecialIssue>N</SpecialIssue>
      <SupplementaryIssue>N</SupplementaryIssue>
      <IssueOA>Y</IssueOA>
      <PubDate>
        <Year>-0001</Year>
        <Month>11</Month>
        <Day>30</Day>
      </PubDate>
      <ArticleType>Marketing Management</ArticleType>
      <ArticleTitle>AN ANALYTICAL STUDY OF THE MARKETING PRACTICES WITH REFERENCE TO PROFESSIONAL ETHICS IN PUNE</ArticleTitle>
      <SubTitle/>
      <ArticleLanguage>English</ArticleLanguage>
      <ArticleOA>Y</ArticleOA>
      <FirstPage>57</FirstPage>
      <LastPage>66</LastPage>
      <AuthorList>
        <Author>
          <FirstName>Prof. David Sampat</FirstName>
          <LastName>Kadam</LastName>
          <AuthorLanguage>English</AuthorLanguage>
          <Affiliation/>
          <CorrespondingAuthor>N</CorrespondingAuthor>
          <ORCID/>
        </Author>
      </AuthorList>
      <DOI/>
      <Abstract>In a survey based market research an attempt was made to find the nature and extent of marketing practices by the marketing managers from various types of&#13;
companies. The survey includes the 292 customers whose first hand experience&#13;
of the marketing practices __ampersandsign styles w.r.t. professional ethics was recorded. The&#13;
observations and records shows some alarming facts regarding this important issues&#13;
.The focus on only short term gains by managers will affect the business and Brand&#13;
names heavily in the long term. Irreversible losses will be suffered if the companies&#13;
do not train, educate and guide their staff though strict monitoring about the policies&#13;
and practices. The marketing practices which are detrimental for the future growth&#13;
of the companies should be curbed or it will lead to the failure. This paper has thrown&#13;
light on this important issue and some appropriate and timely steps are required to&#13;
be taken to foster trust and confidence in the minds of the most important stake&#13;
holder who should really feel like the King of the business world.</Abstract>
      <AbstractLanguage>English</AbstractLanguage>
      <Keywords/>
      <URLs>
        <Abstract>https://aimsjournal.org/ubijournal-v1copy/journals/abstract.php?article_id=3370&amp;title=AN ANALYTICAL STUDY OF THE MARKETING PRACTICES&#13;
WITH REFERENCE TO PROFESSIONAL ETHICS IN PUNE</Abstract>
      </URLs>
      <References>
        <ReferencesarticleTitle>References</ReferencesarticleTitle>
        <ReferencesfirstPage>16</ReferencesfirstPage>
        <ReferenceslastPage>19</ReferenceslastPage>
        <References/>
      </References>
    </Journal>
  </Article>
</ArticleSet>