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    <Journal>
      <PublisherName>aimsjournal</PublisherName>
      <JournalTitle>Allana Management Journal of Research, Pune</JournalTitle>
      <PISSN>? ?2581-3137 (</PISSN>
      <EISSN>) 2231 - 0290 (Print)</EISSN>
      <Volume-Issue>Volume 5, Issue 2</Volume-Issue>
      <PartNumber/>
      <IssueTopic>Multidisciplinary</IssueTopic>
      <IssueLanguage>English</IssueLanguage>
      <Season>July 2015 - December 2015</Season>
      <SpecialIssue>N</SpecialIssue>
      <SupplementaryIssue>N</SupplementaryIssue>
      <IssueOA>Y</IssueOA>
      <PubDate>
        <Year>-0001</Year>
        <Month>11</Month>
        <Day>30</Day>
      </PubDate>
      <ArticleType>General Management</ArticleType>
      <ArticleTitle>BUILDING COMPETITIVE STRATEGY AND ALIGNING STRATEGY WITH THE EXECUTION</ArticleTitle>
      <SubTitle/>
      <ArticleLanguage>English</ArticleLanguage>
      <ArticleOA>Y</ArticleOA>
      <FirstPage>36</FirstPage>
      <LastPage>41</LastPage>
      <AuthorList>
        <Author>
          <FirstName>Pankaj</FirstName>
          <LastName>Kumar</LastName>
          <AuthorLanguage>English</AuthorLanguage>
          <Affiliation/>
          <CorrespondingAuthor>N</CorrespondingAuthor>
          <ORCID/>
        </Author>
      </AuthorList>
      <DOI/>
      <Abstract>I__ampersandsign#39;d like to begin with a story of a company that many of you are probably familiar with, Apple Computer. Apple was a pioneer in the personal computer market entering in the late 1970s.&#13;
&#13;
Apple was a small player in the personal computer market commanding only about a 3% market share, but a few years ahead it posted significant losses, and then Apple made a very interesting strategic innovation as a consumer-electronics company. And, they introduced a product that many of you are probably familiar with. They__ampersandsign#39;ve grown now to one of the most admired companies in the world.&#13;
&#13;
So what happened hither? What was the change in strategy in the foreground that led to a company that was about to fail?&#13;
&#13;
It__ampersandsign#39;s these types of questions that we__ampersandsign#39;d like to explore in this article.</Abstract>
      <AbstractLanguage>English</AbstractLanguage>
      <Keywords/>
      <URLs>
        <Abstract>https://aimsjournal.org/ubijournal-v1copy/journals/abstract.php?article_id=13422&amp;title=BUILDING COMPETITIVE STRATEGY AND ALIGNING STRATEGY WITH THE EXECUTION</Abstract>
      </URLs>
      <References>
        <ReferencesarticleTitle>References</ReferencesarticleTitle>
        <ReferencesfirstPage>16</ReferencesfirstPage>
        <ReferenceslastPage>19</ReferenceslastPage>
        <References/>
      </References>
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