<?xml version="1.0" encoding="UTF-8"?> <!DOCTYPE article PUBLIC "-//NLM//DTD JATS (Z39.96) Journal Publishing DTD v1.2d1 20170631//EN" "JATS-journalpublishing1.dtd"> <ArticleSet> <Article> <Journal> <PublisherName>aimsjournal</PublisherName> <JournalTitle>Allana Management Journal of Research, Pune</JournalTitle> <PISSN>? ?2581-3137 (</PISSN> <EISSN>) 2231 - 0290 (Print)</EISSN> <Volume-Issue>Volume 5, Issue 2</Volume-Issue> <PartNumber/> <IssueTopic>Multidisciplinary</IssueTopic> <IssueLanguage>English</IssueLanguage> <Season>July 2015 - December 2015</Season> <SpecialIssue>N</SpecialIssue> <SupplementaryIssue>N</SupplementaryIssue> <IssueOA>Y</IssueOA> <PubDate> <Year>-0001</Year> <Month>11</Month> <Day>30</Day> </PubDate> <ArticleType>General Management</ArticleType> <ArticleTitle>BUILDING COMPETITIVE STRATEGY AND ALIGNING STRATEGY WITH THE EXECUTION</ArticleTitle> <SubTitle/> <ArticleLanguage>English</ArticleLanguage> <ArticleOA>Y</ArticleOA> <FirstPage>36</FirstPage> <LastPage>41</LastPage> <AuthorList> <Author> <FirstName>Pankaj</FirstName> <LastName>Kumar</LastName> <AuthorLanguage>English</AuthorLanguage> <Affiliation/> <CorrespondingAuthor>N</CorrespondingAuthor> <ORCID/> </Author> </AuthorList> <DOI/> <Abstract>I__ampersandsign#39;d like to begin with a story of a company that many of you are probably familiar with, Apple Computer. Apple was a pioneer in the personal computer market entering in the late 1970s. Apple was a small player in the personal computer market commanding only about a 3% market share, but a few years ahead it posted significant losses, and then Apple made a very interesting strategic innovation as a consumer-electronics company. And, they introduced a product that many of you are probably familiar with. They__ampersandsign#39;ve grown now to one of the most admired companies in the world. So what happened hither? What was the change in strategy in the foreground that led to a company that was about to fail? It__ampersandsign#39;s these types of questions that we__ampersandsign#39;d like to explore in this article.</Abstract> <AbstractLanguage>English</AbstractLanguage> <Keywords/> <URLs> <Abstract>https://aimsjournal.org/ubijournal-v1copy/journals/abstract.php?article_id=13422&title=BUILDING COMPETITIVE STRATEGY AND ALIGNING STRATEGY WITH THE EXECUTION</Abstract> </URLs> <References> <ReferencesarticleTitle>References</ReferencesarticleTitle> <ReferencesfirstPage>16</ReferencesfirstPage> <ReferenceslastPage>19</ReferenceslastPage> <References/> </References> </Journal> </Article> </ArticleSet>